New Opportunities, Inc. announced today the kickoff of its “Buy a Wheel” fundraising campaign that will run through the end of March and directly benefit the Meals On Wheels program serving the Greater Waterbury area. The New Opportunities’ Meals On Wheels program is partially funded by the Western Connecticut Area Agency on Aging (WCAAA).

As a part of  Buy a Wheel 2013, fourteen retailers and banks have signed on to support Meals On Wheels. For the donation of $1, paper “wheels” are being offered for sale in retail stores, restaurants and banks throughout the Greater Waterbury and Danbury area, while Thomaston Savings Bank in Waterbury is additionally offering them in denominations of $5, $10 and $20.  In exchange, the “wheel” which lists the donor’s name, is being hung for display at the location in which it was purchased. All funds raised by an establishment will stay with the Meals on Wheels program in that business’s community.

Participating organizations currently on board include:

•Adam’s Hometown Market in Terryville, Thomaston  and Watertown

•C-Town in Danbury

•Dottie’s Diner in Waterbury and Woodbury

•LaBonne’s Market in Watertown, Woodbury and  Southbury

•Monteiro’s in Waterbury

•New Morning in Woodbury

•Northville Market in Bantam and New Milford

•Thomaston Savings Bank, two locations in Waterbury

•Town Plot IGA in Waterbury

•Walsh’s Market in Wolcott

New Opportunities’ Senior Nutrition program administers a variety of programs in the Greater Waterbury area that provide nutritional support for our seniors and assist in keeping seniors living independently within their own homes. These programs include Meals On Wheels, Senior Dine and Senior Cafe.

For more information about the Buy a Wheel event or our Senior Nutrition services, contact Lisa LaBonte by phone at (203) 575-4208, or email