Worx Branding & Advertising, a top brand communications agency, is celebrating its 25th anniversary. Worx has received national attention for its transformative brand communications work, but has always remained true to its central Connecticut roots.
The firm started from a kitchen table, as a traditional advertising agency named GP&P MarketingCommunications, in 1987. In the mid-1990s, current Managing Member Joe Gugliotti founded Web-Worx as a web design company. In 2003, with the growth of both companies – and the two combining services for many clients – GP&P and Web-Worx joined forces as The Worx Group. While maintaining core services in creative and technology, the agency then added strategic and branding services – and rebranded itself as Worx Branding & Advertising in 2009.
“To sustain a business for any length of time is an achievement,” says Brian Klanica, Managing Member. “To do it through several difficult business climates is even more worthy.”
The core team of 30 strategists, marketers, creatives and technologists is among the brightest in the field, but Worx credits a diverse client set as the reason for its history of success. “We’re very thankful for the collaborative partners we currently have, and have had over the years,” Grant Copeland, Chief Creative Officer and the only President in Worx history, says. “Smart, inspiring, real people from all walks of life; without their passion and trust, we aren’t where we are.”
Current and past clients are a distinguished list of top regional, national and international brands – including Aetna, AT&T, BIC, Crystal Rock, CSA International, ESPN, FedEx, Franke Kitchen Systems, Hoffman Auto Group, Holiday Inn, Hyde Tools, IBM, New Milford Hospital, Newtown Savings Bank, PEZ, Special Olympics, Torrington Supply, United Technologies and United Way.
Adds Gugliotti, “Giving back and showing a commitment to our community may be some of our proudest moments. Helping hundreds of organizations, donating countless hours and dollars, is a must, and a true honor.”
Worx has experienced record growth recently, with 2011 revenue topping previous record numbers from 2010. Worx also maintains the distinction of having won more American Graphic Design Awards since 2005 than any other agency in the country – 64 total awards in 12 different categories.
Says Copeland, “After all this time, we’re as driven as ever to make and market amazing brands. We will not rest on our laurels, or become complacent in any way.”
The Worx Branding & Advertising website has a special section of exclusive stories about some of the people who made 25 years possible, at worxbranding.com/25years.