Story and Photographs
By John Murray
Back in the 1960s Uniroyal launched an international marketing campaign that asserted Naugahyde was obtained from the skin of an animal called a Nauga. The company, based in Naugatuck, proclaimed that a Nauga shed its skin multiple times a year, so it didn’t have to be slaughtered to collect its hide. The ads stated the Nauga was a squat, horned monster from the jungles of Sumatra, and every customer who purchased a Naugahyde couch from Uniroyal received a small Nauga doll.
It was brilliant marketing - fun, humorous and effective.